LACMA × Snapchat: Monumental Perspectives

No Finish Line centers generational stories from the communities, businesses, and organizations along the 1932 L.A. Olympic marathon route, which started and ended at the Los Angeles Memorial Coliseum. This conceptual project highlights how the stories of daily life come together to make history. A narrative thread connects generations of people, businesses, and organizations along the route. The symbolism of a marathon reminds the viewer that the path of history is long, and that making positive change and building an equitable world requires stamina. The memories of the people and places therefore become perpetual and not forgotten: the path of history is a marathon with no finish line. In 2028, Los Angeles will become the only city in the United States to host the Olympic Games three times, invoking memories of Games past and contributing new narratives to the future. Original music composition created in collaboration with DJ Melo-D of the World Famous Beat Junkies.

This initiative uses augmented reality to explore monuments and murals, representation, and history. Monumental Perspectives brings together artists and technologists to create virtual monuments that explore just some of the histories of Los Angeles communities in an effort to highlight perspectives from across the region. In consultation with community leaders and historians, the first cohort of artists, Mercedes Dorame, I.R. Bach, Glenn Kaino, Ruben Ochoa, and Ada Pinkston, examine key moments, figures, and monumentality in the region’s past and present through augmented reality experiences.

Visitors can experience the augmented reality monuments at site-specific locations across Los Angeles including LACMA’s Wilshire Boulevard campus, MacArthur Park, Earvin “Magic” Johnson Park, and Los Angeles Memorial Coliseum. The monuments can also be experienced by anyone around the world, wherever they are. Learn more about the project at lacma.org/monumental.